Northern BC Tourism Association

The Northern BC Tourism Association (NBCTA) is a nonprofit organization dedicated to the development, support, and sustainability of the tourism sector in northern British Columbia. Operating as one of six regional destination management organizations in the province, NBCTA collaborates with the provincial government and Destination BC to advance tourism initiatives throughout the region.

With a commitment to honoring relationships with Indigenous Peoples and communities, NBCTA actively engages stakeholders in various programs designed to enhance marketing efforts and promote local tourism experiences. The organization also focuses on emergency preparedness, tourism research, and resiliency initiatives to strengthen the tourism industry in northern BC.

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