Brûlerie Aladdin Roastery

Aladdin Roastery was founded in 1989 by my father and is now run by me, Charles. My father was introduced to the joys of roasting at an early age. When he was a child, his mother would ask him to roast coffee by hand for house guests. He was intrigued by coffee ever since and in 1989 he decided to start a business in the world of coffee. Initially, he ordered several varieties of coffee from a major supplier. His goal was to sell the coffee at a good price to restaurants in the area only. At first, he stored his coffee in the family’s garage, until he ran out of room. Then he bought a warehouse, and my mother was happy to get her garage back! With this warehouse, he began roasting coffee on site. The aroma of freshly roasted coffee filled the warehouse and spilled out into the street. Passersby rushed in to buy some coffee, but because of the lack of equipment he couldn’t sell to the individual. My father then had a genius idea and decided to open the first Aladdin Roastery store.