Deal Real

Deal Real was a renowned hip hop specialist record shop located at 3 Marlborough Court, off Carnaby Street in London. Established in 2002 under new management by a group of friends, the store became a cultural hub, focusing on promoting a diverse range of UK and US hip hop, particularly emerging UK artists and genres like grime and UK rap.

Over the years, Deal Real gained global recognition as London's Hip Hop Mecca, hosting lively Friday night open mics that facilitated creativity and collaboration among young talent. The legacy of the store continues through various initiatives that celebrate and showcase undiscovered musical and visual artists from London.

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