Penna

Vision One is an award-winning market research and strategic insight agency specialising in business-to-business (b2b) and consumer research. We help organisations make smarter decisions by putting customers at the heart of their business. Working with companies of all sizes across the UK and internationally, we focus on brand, communications, and product research, including brand tracking, qualitative research (e.g. focus groups and co-creation), behavioural research and quantitative survey research methods. For over 25 years, we’ve delivered first-class insight, pioneering new techniques, uncovering cultural and brand truths, and helping clients understand what really makes their customers think, feel and act.