Retail Of Alcohol Standards Group
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The Retail of Alcohol Standards Group (RASG) is a collective of UK retailers established in 2005 to promote responsible alcohol retailing both in-store and online. Tasked with addressing underage sales and drinking, the group developed the Challenge 25 scheme to ensure compliance and social responsibility in the retail sector.
Members of RASG share best practices and resources to navigate the evolving landscape of alcohol retail, fostering a unified approach towards corporate social responsibility. The group also collaborates with various partners, including local authorities and regulatory services, to provide guidance and materials supporting responsible alcohol sales across the UK.
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