Simpson's In The Strand

Simpson's In The Strand, a historic restaurant first opened in 1828 and located at 100 Strand since 1904, is poised to reopen in February 2026 after a reimagining by Jeremy King Restaurants. Renowned for its quintessential English dining experience, the venue features the Grand Divan, Romanos, and the traditional Simpsons Bar, offering a mix of classic dishes and cocktails in a theatrical setting.

This unique establishment sits at the edge of Covent Garden in the heart of London's theatre district, where diners can indulge in the famed English roast and enjoy the ambience of a distinguished ballroom and late-night tavern. Gift vouchers are also available, promising the recipient an anticipated treat in the year ahead at this iconic dining destination.

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