The British Soft Drinks Association
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The British Soft Drinks Association (BSDA) serves as the national trade association representing producers and manufacturers of soft drinks in the UK, including carbonated, still, and juice drinks. The organisation focuses on addressing the concerns and interests of its diverse membership, from small businesses to large corporations, to influence industry policy and legislation.
In addition to advocating for sustainable practices, the BSDA offers valuable resources such as training programmes, publications, and industry insights to its members. Their initiatives aim to enhance the health and well-being of consumers while promoting environmental responsibility within the soft drinks sector.
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