The Shop That Must Not Be Named

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30-31 Shambles
York, England YO1 7LX
Seeking supplies for the new term at Hogwarts? Looking for a special magical artefact or wand? Or just a browsing Muggle? Whatever you’re searching for, you’ll find it at The Shop That Must Not Be Named. Situated on York's Shambles – the inspiration for Diagon Alley in the Harry Potter films – we are the original and premier shop specialising in officially licensed Harry Potter merchandise. Since opening in May 2017 we’ve delighted visitors from all over the world with our magical wares and friendly wizarding staff, who know everything you could ever want to know about the Boy Who Lived and his world. Park your broom at 30-31 Shambles.

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4.5327 reviews
Photo of Andy J
Magical experience
12/24/2024

Definitely wanted to stop by here while we were in the area. The shop is incredible and really makes...

Photo of Tom B
Will be visiting again
12/5/2024

First time visiting the store and it was fantastic. Me and my girlfriend are big Harry Potter fans s...

Photo of Jason B
Come get your wand at The Shop that Must Not be Named
12/1/2024

We actually visited the shop in June of 2019, but I just found their TripAdvisor card in my wallet, ...

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