Toy Retailers Association

The Toy Retailers Association represents the UK toy retail trade, offering guidance on current and future legislation, toy safety requirements, and ethical practices. Founded in 1950, the Association plays a vital role in promoting fair play among toy retailers, which includes major chains and independent shops alike.

Each year, the Association hosts the Dream Toys event, serving as the official Christmas preview for toys and games, and also announces the Toy of the Year awards, recognising excellence within the industry. The Association is managed by elected members who are actively involved in the retailing of toys, ensuring a collaborative approach to advocacy and support.

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