Veema Limited

Veema Limited, operating as Rupali, is a department store based in Leicester, England, that specializes in a wide array of products tailored to Asian shopping preferences. With a strong foundation in retailing since the 1980s, the company has grown to become the largest Asian mail order company in the UK, cultivating lasting customer relationships through its progressive growth and excellent service.

Rupali offers an extensive selection of apparel, including women's and men's traditional garments, children's clothing, jewelry, and home furnishings. The company's commitment to quality and customer satisfaction is reflected in numerous testimonials from satisfied customers, highlighting its efficient service and unique product offerings.

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