De Beers London Old Bond Street

The Home of Diamonds since 1888, De Beers is the world's pioneer of diamond perfection, guiding individuals on their personal journey of discovery. Harnessing nature's finest work of art, De Beers hand select the rarest natural diamonds, creating distinctive designs, each as unique as its wearer.

At Primo Diamonds, we specialise in bespoke engagement rings and expert diamond guidance, based in Hatton Garden, London. We help you choose the perfect ring with confidence, whether you’re selecting a lab-grown or natural diamond, or designing a custom piece from scratch. You’ll work directly with an independent diamond specialist who offers honest advice, transparent pricing, and a calm, no-pressure experience. Most clients start with a simple phone consultation, followed by a private appointment in Hatton Garden if needed. Our focus is on helping you make the right decision, not rushing you into one. Call today to speak with a diamond expert and take the stress out of choosing an engagement ring.