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Betfred are now Best Odds Guaranteed on ALL UK and Irish horse races in-shop and online! Betfred has risen to become a world-renowned bookmaker. Since 1967, we’ve offered the best odds, the best offers and the best betting experience… and that’s exactly what you can expect at Betfred, Cheylesmore. As an independent bookie, we offer a personal approach which you’ll experience in each and every one of our 1,300+ UK betting shops. Quickly and simply place a Bet Builder with our easy-to-use betting machines. And with the football Premier League well under way, the Masters Snooker, Australian Open and the FA Cup 3rd round this month, why not come along and experience the excitement for yourself in one of our Coventry Betfred shops.