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Max Muscle Nutrition, established in 1991, is the premier franchise specializing in nutrition and supplementation. Max Muscle offers a diverse but integrated product mix of innovative nutritional supplements, fashionable athletic apparel, and magazine publishing that targets a broad consumer base with a true passion for fitness and health. This combination is unique within the industry and has allowed Max Muscle to establish itself as a market leader within the health and fitness industry. The fitness industry is growing very rapidly and Max Muscle enjoys a premium position within the specialty end of the market. The sports nutrition market is a $22 billion dollar industry that, prior to Max Muscle, was without a nationally organized specialty franchise system to support it. Max Muscle is the original and only national franchise for this exclusive market. Currently, Max Muscle locations nationwide (visit MaxMuscle.com to find a store near you). Max Muscle began its nationwide expansion in 2004 and has recently added many new store locations and has added a larger regional franchise offering to qualified, business oriented individuals. Max Muscle has created a new brand image along with a dynamic new store design to give customers a truly one of a kind in-store experience. Founded by athletes committed to living a healthy lifestyle that exercise and nutrition provides, Max Muscle manufactures a high quality line of sports nutrition products - all made in the U.S.A. - and custom athletic apparel that has remained popular for more than a decade. Max Muscle Nutrition wants to help you get fit and healthy for life! Get educated, not sold!