First Watch

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3251 N College Ave
Fayetteville, AR 72703
First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we'll leave that up to you!

Reviews

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3.5207 reviews
Hector R.
12/7/2025

Symphony took care of me and my disabled brother well! We appreciate her for being so caring to us!

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Jennifer L.
1/4/2026

This is one of my favorite brunch spots. Everything I've had here has been delicious. Most recently I ordered the elevated breakfast sandwich and it was so good! The service was amazing and love...

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Maylon R.
7/1/2025

Ducked in here early morning for some traveling relatives. Great service from Rylin our server. Good, solid breakfast choices. Food was a good value. Taste and texture was great. The one giant...

Ally B.
12/3/2025

Terrible service!!! I go in alone and am ignored . This has happened 3 times. I'm done

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Frank M.
8/19/2024

Great menu, well-prepared and -served! Usually pretty busy ('cause it is popular); so a little noisy. Worth a wait, if necessary. Clean & classy.

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