A La Folie LLC

Victoria's Secret: Where the world shops for Bras, Underwear, and Lingerie. Plus, discover Pajamas, Loungewear, Activewear, and more. Don't forget to stop by your local store for a professional bra fitting.

We believe lingerie is a vital expression of who we are as women. Alla Prima Fine Lingerie encourages women to celebrate a unique sense of style through the language of lingerie. For over 10 years we have been committed to the highest standards of quality in design and service.

Victoria's Secret & PINK are a global destination for all things lingerie, beauty, and beyond. Visit us in-store to shop for the best bras, panties, and perfume. Our stores offer personalized fittings, exclusive in-store promotions, and the latest collections.