Branding

Branding, led by award-winning brand architect Suzie Domnick, specializes in building global franchises that fans love. With a focus on transforming filmed entertainment into franchise ecosystems, Suzie collaborates with creatives to develop rich storyworlds that drive fandom throughout the real and digital world.

From launching iconic franchises like Harry Potter to expanding the Stranger Things storyworld, Branding's work encompasses strategic planning, creative development, and securing world-building partnerships to create compelling experiences for consumers worldwide.

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