Breast Cancer Action

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275 5th St Fl 3
San Francisco, CA 94103

Breast Cancer Action in San Francisco, CA is a grassroots organization dedicated to addressing issues related to breast cancer screening, treatment, and diagnosis. Through their Think Before You Pink campaign, they advocate for transparency and accountability in pink ribbon promotions, while also connecting the dots between environmental racism, fossil fuel divestment, and the politics of breast cancer.

With a focus on challenging pinkwashing practices, Breast Cancer Action has been instrumental in pushing back against corporations and organizations that use pink ribbons to distract from systemic issues at the core of the breast cancer crisis. Their unconventional and rebellious approach aims to build collective power for health justice and raise awareness about the complexities of breast cancer advocacy.

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