Amy C.
11/4/2025
I remembered my first time having an It's It was because a passenger gave me one when I used to work at SFO, and I do remember liking it. I recently saw that they have a Groupon deal, which was...
It's-It Ice Cream
$
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865 Burlway Rd
Burlingame, CA 94010
IT'S-IT Ice Cream, a cherished legend from San Francisco, has been delighting taste buds since 1928 with its delicious and mouthwatering ice cream treats. Celebrated for its iconic flavors, the brand remains as beloved today as it was nearly a century ago.
In addition to its delectable ice cream, IT'S-IT offers a variety of merchandise, including T-shirts, hoodies, and hats, allowing fans to represent the brand worldwide. The company continues to uphold its legacy of quality and flavor, ensuring that every bite is a nostalgic experience.
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Reviews
4.5554 reviews
Tina L.
10/26/2025
I've passed by on the freeway may times and finally stopped by. I had a Groupon that I bought that brought me here. I walked in and was greeted right away. I redeemed my voucher and picked out...
Jeff F.
9/6/2025
A must visit for the experience and for access to other flavors that are unavailable at the grocery stores. Each It's It cost $2 or there is an option of a 24 pack of your choice for only $26....
Emily F.
10/25/2025
Stopped in while nearby and was happy to check it out. I've had Its It before but never been to the store. It wasn't busy and the guy helping us was really helpful and friendly. There were items...
Emily W.
7/16/2025
Small and simple factory store! They sell merch and ice cream products here. Came by to check out the store and get an ice cream sandwich. Employees were really friendly! For the ice cream...
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