Napa Valley Welcome Center

The Napa Valley Welcome Center's brand-new location sits at 1300 1st Street, Suite 313 in the heart of downtown Napa. Serving the entire Napa County region, the new 2,550 square-foot space provides a more immersive experience and amenities that better serve both visitors and locals looking to explore the breadth of Napa Valley offerings. The Napa Valley Welcome Center features a wall-sized digital screen installation measuring 16 feet by 9 feet, visible from 1st Street, that showcases a rotating reel of captivating footage from throughout the Napa Valley. A new event and learning center allows for unique experiences, such as future wine tastings that highlight the valley's 16 American Viticulture Areas (AVAs) or events showcasing the diversity of our five towns within the valley. Napa Valley's history, unparalleled beauty and storied wine heritage influenced the interior design and décor of the new Welcome Center. A centrally located concierge desk offers personalized assistance with