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Starsoft Consulting Inc is a technology consulting firm located in Woodland Hills, CA, specializing in implementing high-quality software solutions and providing expert guidance in process improvement. Committed to maintaining data privacy and security, the company adheres to industry best practices and legal requirements to protect its clients' information. With a focus on customer satisfaction, Starsoft Consulting Inc aims to help organizations achieve their goals through innovative strategies and tailored consulting services. Their expertise ensures that clients can navigate the complexities of technology effectively and efficiently. Generated from the website

HistoryAdvisoryWorld, formerly Wilson Associates, was founded in 1987 by Philip Wilson. Prior to starting AdvisoryWorld, Mr. Wilson managed and advised institutional asset accounts for companies such as Sears and the University of Chicago. Seeing a need for institutional grade analytical tools in the independent and retail advisor market, Wilson sold his advisory practice and kept the technology, then modified for the advisory space. 24 years later and the company continues to be a leader in the advisor technology space with clients representing nearly all U.S. broker/dealers including LPL, many insurance companies such as VALIC, asset managers and TAMPs like SEI & CLS. The company has formed strategic alliances with Standard & Poor's, Albridge an affiliate of Pershing LLC, Orion Advisor and Salesforce amongst others.SpecialtiesAdvisoryWorld provides Portfolio and Investment Analysis, Proposal Generation, Hypothetical Illustrations and Financial Planning Software to investment professionals including Registered Investment Advisors, Wealth Managers, Broker Dealers, TAMPs, Banks and Insurance Companies. The company delivers its financial tools through software, remotely as web services and customized as professional services. The portfolio analysis software and investment analysis software and technology enable RIAs and other investment professionals to optimize portfolios using the efficient frontier as well as analyze risk metrics and manage risk by using several Modern Portfolio Theory statistics such as Alpha, Beta, R2, Sharpe Ratio and Correlation.