Pacific Wave

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1502 Pacific Ave
Santa Cruz, CA 95060

Pacific Wave is a prominent surf shop located in Santa Cruz, California, offering a wide range of surfing essentials since 1993. Their product lineup includes private label gear, clothing for men, women, and youth, as well as skateboards and accessories from well-known brands.

In addition to retail offerings, Pacific Wave supports a dedicated surf and skate team, showcasing local talent and promoting surf culture. The shop provides excellent service, including free shipping on orders over $75, making it a go-to destination for surf enthusiasts.

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Reviews

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4.087 reviews
Judy A.
10/19/2025

I purchased an original design women's shirt and am using for workout light andhas stretch Would recommend this as best surf shop for quality and price Came back for second shirt

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Peggy F.
11/18/2025

Such a great selection of all your favorite beach, surfing and skating apparel. There is a lot to look at and I am always grateful they are still there whenever I head down to Santa Cruz from SF....

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Sean H.
6/21/2025

Great selection of clothing, shoes and gear. Have gotten some great value finds over the years. An establishment of our local downtown.

Marie L.
9/2/2025

PW has a huge selection of clothing, hats and more. I had the BEST customer service provided by manager, Elfin. I had an issue with a return. After speaking to him he made it right! I live out...

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Ivan S.
10/1/2023

Place is rad for one, the tees, shoes and hats are pretty cool two and "IN" so that counts for points with the cool people. hahaha. They've got a pretty nice collection of men's shirts and kids'...

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