Society of Exchange Counselors

The Society of Exchange Counselors, founded in 1961, is a renowned organization based in La Jolla, CA, dedicated to creative real estate marketing. Comprised of experienced professionals in the field, including brokers, developers, investors, and consultants, the Society conducts six national invitational marketing conferences annually, providing a platform for members to connect and engage in business transactions. With a mission centered on client counseling, education, and cooperation, the Society emphasizes professionalism, integrity, and deep personal relationships in its approach to commercial real estate.

Driven by the principles of integrity, professionalism, and understanding, the Society of Exchange Counselors aims to grow its qualified membership each year, offering diverse expertise to commercial brokers nationwide. Through their dynamic commercial real estate marketing events, which incorporate client counseling, creative formulas, education, technology, and cooperation, the Society strives to provide exceptional service and achieve desired results for all parties involved. With a commitment to continued education and performance based on accountability, the Society of Exchange Counselors remains at the forefront of the real estate industry.

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