The Magazine

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920 Larkin St
San Francisco, CA 94109

The Magazine SF is a specialty retailer located in the heart of San Francisco, offering a diverse selection of back-date magazines, ephemera, and erotica. Since its establishment in 1973, the shop has evolved into a haven for readers, collectors, and enthusiasts of print media, providing a wide range of old and current materials. With a vast inventory of popular titles and a variety of adult materials, The Magazine SF caters to a diverse clientele, including locals, tourists, media professionals, and collectors.

Over the years, the shop has thrived and expanded, moving to its current location in a charming old shopfront on Larkin Street. The building houses an extensive collection of material dating back to the turn of the 20th century, including magazines like Vogue, Life, and Sports Illustrated, as well as ephemera such as theatrical programs, travel brochures, and collectible personalities. With its unapologetic enthusiasm for fans and collectors of every hue, The Magazine SF is a treasure trove for those seeking unique and rare publications.

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