Wetzel's Pretzels

Pretzelmaker Franchising is a subsidiary of NexCen Brands, which acquires and manages global brands, generating revenue through licensing and franchising. The company currently owns and licenses the Bill Blass and Waverly brands, as well as seven franchised brands. Two franchised brands, The Athlete's Foot and Shoebox New York, sell retail footwear and accessories. Five are quick-service restaurants that include Marble Slab Creamery, MaggieMoo's, Pretzel Time, Pretzelmaker and Great American Cookies. The company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the United States and in over 50 countries around the world that consist of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems, and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. Pretzelmaker Franchising maintains a location in Norcross, Ga.