Praxi Group

History

Praxi was founded in order to meet two critical needs on the part of our clients: 1) Actionable Research, provided via 2) Practical Approaches To be practical, we rely on a full suite of research methodologies and analytical techniques to design and develop an approach that is tailored specifically to your needs. No cookie-cutter analysis or canned methodologies; just the right approach, every time. To be actionable, we start at the beginning and work forward. To make absolutely sure the research will support your decisions, we ask a lot of questions up front. This way, we let the research flow from our joint understanding of the goals to be accomplished. Our methods are the outcome of each project's objectives - not vice versa. We design and manage market research in support of such critical initiatives as shopper insights, brand identity assessment, new product development and customer loyalty.

Specialties

Fostering and maintaining long-lasting relationships with our clients is at the core of what we do. Collaboration, industry expertise, and market intelligence all combine gracefully to ensure success at every level. At Praxi, we design custom programs from the ground up and deliver research created with a singular vision that generates the intelligence our clients require.