Applico

Applico is a trusted tech advisor and co-investor in the wholesale distribution industry, specializing in strategic transactions with tech startups. With their expertise and industry knowledge, they help billion-dollar distributors navigate the complex technology landscape and co-invest through their venture capital fund.

Known as the Digital Sherpa, Applico's experienced team has advised on $500 million in transactions, making them a go-to resource for distributor executives seeking clarity and guidance. They also offer a weekly newsletter covering B2B technology innovation in distribution, and their book, "Modern Monopolies," is hailed as a must-read for those interested in network-based businesses.

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