Back of the Bay Boutique

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616 5th Ave S
Naples, FL 34102

Back of the Bay Boutique is a women's fashion store located in Naples, FL, offering a wide range of stylish and comfortable clothing options. Their collection includes brands like Lulu-B, Beachtime, Lior Paris, XCVI, and Crystalady, known for their flattering fits, functional designs, and high-quality fabrics. With a focus on style-meets-function, they provide UPF50 fabrics to keep customers cool and protected from the sun, along with mix-and-match options featuring bold patterns and bright solids.

Back of the Bay Boutique aims to provide customers with a diverse selection of women's fashion that combines comfort and style. Their collection caters to different body types and offers a range of options, from breezy and lightweight fabrics to necessary neutrals and softly draped volume. With their commitment to ultimate comfort and subdued sophistication, Back of the Bay Boutique is a go-to destination for fashion-forward women in Naples, FL.

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Reviews

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3.511 reviews
Photo of Julia M.
Julia M.
11/8/2025

This is one of my favorite places to shop when I am in Naples. The service is always excellent and selection is very good. I've also found some great sale items on my visits. I have also...

Photo of Jo S.
Jo S.
5/6/2024

Nice cute shop with great clothes selection. I like their style, the prices are reasonable and fun to wear. A plus is also nice customer service, the lady working here (didn't catch her name)...

Laura A.
3/16/2025

Was visiting from MA and went to store. Store help couldn't have been better. Very friendly, Barbara was exceptional. Highly recommend. Large selection , great quality!

Caby L.
7/11/2024

***Extremely Disappointed with Customer Service and False Product Availability** I recently had a very frustrating experience with Back of the Bay Boutique, Naples, Florida. I placed an order for...

Photo of Sandy W.
Sandy W.
3/29/2023

I loved shopping at this fun boutique! Store manager, Barbara "from Brooklyn", was extremely helpful and delightful! So much personal attention! The extensive selection offered something for...

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