Night Road Logistics Corp

Pegasus Logistics (client since 2021)What matters most to this client?Pegasus Logistics is experiencing a groundswell of momentum and wants to make sure it is positioned to capitalize on the next wave of growth opportunity. They have experienced significant growth domestically and internationally since our previous engagement. This growth along with current events present an opportunity for continued evolution within its online marketing strategy. Clarifying and documenting its ideal client and market segmentation, value positioning, and measuring what's made Pegasus Logistics successful will be important for additional growth.Our overall objectives together would be to Embrace Clarity by collaborating in a process with Pegasus Logistics that leverages A&M's programmatic research to develop added clarity about ideal clients, and brand positioning in the marketplace. To Enhance the Brand that will continuously elevate message clarity and brand consistency to get found more often, communicate differentiated value, and keep growing sustainably in not only the domestic commercial market but also with strategic global accounts.To Engage the Team in order to align sales & marketing efforts with a collaborative focus on persona-driven campaigns connected to thoughtful client experiences and value creation.Major Sources of RevenueScopeLocal PresenceManagement of Local Presence & Internet Directories including + GMB PostingManaged WPWP Maintenance & Reporting w/ up to 5 Smart NumbersContent MarketingPlanning, Preparing, & Publishing Branded B2B Content with On-page Optimization - Thought Leader (1-3 Min Social Video Content, up to 1200 Words per month, up to 20 social posts per month)Content MarketingAccount-Focused Content & Campaigns - Personalized Content for Sales CampaignsPaid PromotionPromoted Content Campaign Management (35% of Monthly Ad Budget)Culture & StrategyBranded Print Pieces and Template DesignCulture & StrategyStrategy Consulting for Additional Marketing and Branding Opportunities

Cargo Master Logistics Inc, based in Miami, Florida, is a pioneering logistics company recognized for delivering agile and competitive cargo transportation solutions. With over 35 years of experience, the company emphasizes a world-class culture focused on employing best practices to ensure quality service for its clients. Their comprehensive range of services is designed to adapt to the unique needs of each customer, ensuring timely and efficient delivery. Cargo Master Logistics aims to maintain its reputation as a leader in the logistics industry through innovation and dedication to customer satisfaction. Generated from the website