Shane SantaCroce

Shane Santacroce is an experienced and skilled mentor and thought-leader in marketing, business, and addiction. I help small businesses and entrepreneurs cut through the noise, simplify their strategy, and achieve real outcomes through accountability, execution, and the smart use of AI, voice, and automation. My journey began in recovery care, where I founded Better Addiction Care in 2016 a platform that connects people with personalized treatment solutions. Driven by personal connections to addiction and a passion for creating change, I built teams that blended innovation with compassion to help individuals find the right path forward. I also founded KO Addiction, a nonprofit dedicated to awareness, education, and support for mental health and substance use. Now in 2025, my focus has expanded into empowering businesses to thrive in the digital age. As the founder of Vocal Seek, my team and I are pioneering AI-first marketing strategies that combine technology with human connection. This work has earned recognition including the award for Best Small Business Marketing Agency in Florida (2025) and continues to shape how small businesses grow and compete. My story is about more than building companies; it’s about proving that with accountability, execution, and innovation, people and businesses alike can transform.