X Miami

The Guild was founded in 2016 by Brian Carrico and Chris Herndon, operating a collection of 16 apartment hotels across seven U.S. markets until its closure in 2023. The company aimed to blend the best aspects of hotels and Airbnb, offering guests spacious, vibe-centric accommodations in vibrant urban neighborhoods, enhanced by local artisans and merchants.

Despite initial success and a peak valuation of $125 million, The Guild faced challenges scaling profitability, which became evident by 2019. Throughout its journey, the company raised $50 million from 250 investors, creating a community of 250 "Lifetime Guilders" who experienced the unique hospitality concept.

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