Miniso

MINISO is a global retail brand focused on providing fun and innovative products through strategic collaborations with popular intellectual properties, including Harry Potter, Peanuts, and BT21. With a presence in over 112 global stores and a commitment to high-quality, affordable goods, the company aims to enhance the shopping experience for customers around the world.

Dedicated to building a leading IP design retail group, MINISO has garnered more than 100 million in-store customers and continues to expand its unique offerings. The brand emphasizes creativity and personalization in its product lines, catering to diverse consumer needs and trends.

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