Love Theory Bridal

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407 S 3rd St
Geneva, IL 60134

Love Theory Bridal in Geneva, IL offers an unforgettable, one-on-one bridal shopping experience with guidance from one of the industry's best, providing hand-selected and curated dresses for the modern bride looking for an unforgettable look to pair with an unforgettable day.

With a collection of gowns that capture all the romance of a special day, Love Theory Bridal also offers a range of accessories including shoes, veils, and clutches to complete the bridal look, as well as gifts such as signature scented candles, wedding-themed mugs, and leisure wear.

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5.09 reviews
Photo of Marti M.
Marti M.
10/12/2025

Nikki is so very sweet. Beautiful dresses and wonderful service. You will love her and her shop!!!

Photo of Elizabeth B.
Elizabeth B.
6/16/2025

If you are looking for a non-cookie cutter bridal appointment- this is the place! The shop is in downtown Geneva and has plenty of parking. It is my appointment only and the selection for a...

Marge P.
3/9/2025

We had the most amazing experience as we start our search for a wedding gown. Jessica made the visit so special and fun and exciting! We left smiling ear to ear! Beautiful selection! wonderful...

Photo of Andrea S.
Andrea S.
10/24/2023

If you are a bride to be looking for a wedding dress, this is the place to go! I can't say enough good things about the shop and Nikki. This was my first dress appointment, so I was a bit nervous...

Photo of Missy M.
Missy M.
4/25/2020

A bride-to-be in Geneva? Visit this shop!! Although I did not purchase my dress from this shop, I had an AMAZING experience and felt that a review was much needed. From the moment I reached out...

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