The Npd Group
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The NPD Group is a global leader in providing data, industry expertise, and prescriptive analytics to help businesses thrive in an ever-changing marketplace. With a presence in over 30 cities worldwide, they offer best-in-class data solutions that enable companies to measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce.
By leveraging their unmatched data assets and industry knowledge, NPD Group delivers actionable insights that empower manufacturers, retailers, and public sector organizations to identify growth opportunities, benchmark performance, and make informed business decisions. Their suite of products, including consumer tracking, pricing analytics, and prescriptive analytics, enables businesses to understand consumer behavior, quantify demand, and target the right customer segments for maximum impact.
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