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410 W Lowe Ave
Fairfield, IA 52556

Human Factors International Inc. (HFI) is a pioneering firm specializing in user experience (UX) consulting and training since 1981. With a proven track record of delivering over $256 million in customer experience work for Fortune 500 clients, HFI focuses on integrating UX practices across various industries, including banking, telecom, retail, and government.

Led by industry experts with decades of experience, HFI offers services such as UX audits, strategy and innovation design, and training programs to help organizations establish and mature their design practices. The company also emphasizes the importance of UX engineering in driving business success and enhancing consumer engagement in an evolving digital landscape.

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