Miniso
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MINISO is a global retail brand known for its diverse range of innovative and affordable products, encompassing various collaborations with well-known franchises like Harry Potter, Peanuts, and BT21. With over 1 billion in-store customers and around 7,700 registered members, the company has established a significant presence across several continents, including Asia, North America, and Europe.
Committed to enhancing consumer experiences, MINISO focuses on creating fun and personalized product offerings to cater to customer needs. The brand aims to be a leader in IP design retail, continuously expanding its global market reach through strategic collaborations and innovative store concepts.
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