Information Insights

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629 Highland Ave Ste 2
Needham Heights, MA 02494

Information Insights, based in Needham Heights, MA, specializes in marketing performance measurement and optimization across various sectors, including consumer packaged goods, health and wellness, hospitality, and retail. With over 35 years of experience, the company leverages advanced analytics, finance, and consumer psychology to deliver reliable strategies that drive growth and profitability.

Through proprietary modeling platforms like Bayesio and tools such as Optimetry, Information Insights provides actionable insights and predictive planning, enabling businesses to maximize their return on investment. Their tailored consulting solutions integrate internal stakeholder knowledge to create comprehensive recommendations that address specific challenges in an ever-evolving media landscape.

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