Forward

Founded in 1925, Forward Corporation is a fifth-generation family-owned business based in Waterford, MI, employing over 1,000 people across four divisions and 24 counties. The company has evolved from a modest service stop to a diverse network operating convenience stores, restaurants, lodging, and energy services throughout Central and Northern Michigan.

With a commitment to excellence, Forward Corporation oversees a variety of enterprises including 26 Shell and 3 Marathon convenience stores, nearly 60 Subway restaurants, and the Lumber Jack Lodge and restaurant in West Branch. The company's continuous expansion includes innovative offerings such as handcrafted soy candles and a range of home energy services, solidifying its presence as a key player in the Michigan market.

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