The Understanding Group
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The Understanding Group (TUG), based in Ann Arbor, MI, specializes in providing information architecture and artificial intelligence services to a diverse range of clients, from small nonprofits to Fortune 500 companies. Since its inception in 2011, TUG has focused on creating clarity and structure for digital products, enabling organizations to effectively navigate complex systems and enhance user experiences.
With a team of experienced strategists, designers, analysts, researchers, and information architects, TUG prioritizes human-centered values while empowering teams to implement sustainable AI systems. Their collaborative approach ensures that organizations can make informed decisions about their digital environments, fostering alignment and resilience in an increasingly intricate landscape.
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