Kim G.
9/28/2025
Great experience! I am gluten free (and admittedly that customer who likes to order something a little off-menu), I was so impressed with how accommodating they were. BLT with egg, and it was spot...
JJ's Breakfast & Lunch Counter
Closed
(11)
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89 Main St
Plymouth, NH 03264
JJ's Breakfast & Lunch Counter, located within New Berrys on the Common in Plymouth, NH, is a modern revival of the classic lunch counter experience. Opened in March 2022, it serves breakfast all day and lunch, offering a cozy spot for locals and visitors alike to enjoy delicious meals while shopping for unique gifts and handcrafted goods from over 100 local makers.
The establishment is housed in a historic building that once featured the popular JJ Newberry's store, known for its charm from the 1940s to the 1970s. With significant renovations that preserve its vintage appeal, JJ's Breakfast & Lunch Counter provides a delightful atmosphere for patrons to relax and savor their meals amidst a vibrant marketplace.
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Reviews
4.5(11)
Marci S.
7/12/2025
So glad we found J&J today. We had just left the annual SWAM event. We missed breakfast and needed a "breakfast all day" place and J&J was listed number 1 with 5 stars. Deservedly so, as it's a...
Amber L.
12/20/2025
We love JJ's!!! My boyfriend and I come here every weekend because the food is inexpensive, fast, and delicious. The workers are always super friendly (shoutout Kate) and we have never had a bad...
Ian W.
3/30/2024
This posting is for JJ's Counter inside of New Berry's on the Common in Plymouth. JJ's Breakfast & Lunch Counter opened recently inside of New Berry's gift shop in Downtown Plymouth. Owned &...
Eric L.
4/24/2025
Cool ambiance, super friendly staff, great food. Directly on the common area. I have eaten here for breakfast and lunch... one time I showed up just before closing and the chef offered to make...
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