Great Atlantic & Pacific Tea

Great Atlantic & Pacific Tea, based in Bloomfield, NJ, primarily serves the Northeast market, with a focus on New York, New Jersey, Massachusetts, and secondary expansions to the Atlantic Seaboard and California. Targeting middle to upper-middle-class consumers, the company appeals to demographics such as Seinfeld watchers and New York Times subscribers.

The brand leverages its historic and nostalgic identity to create unique opportunities in diversified retail channels, aiming to enhance consumer awareness. Known for its iconic brand mark, Great Atlantic & Pacific Tea strives to resonate with the local market while embracing a portfolio of celebrated consumer brands.

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