Live Intent

LiveIntent is a New York-based company that specializes in email monetization and identity resolution, providing innovative solutions for marketers and publishers to effectively reach their audiences across various channels. Recently, LiveIntent announced its acquisition by Zeta Global, aiming to enhance its offerings and deliver even more value to its clients.

With a focus on people-based targeting, LiveIntent enables brands to maximize revenue while ensuring reader privacy and maintaining consent preferences. Their proprietary technology, HIRO, transforms non-addressable audiences into addressable inventory, positioning LiveIntent as a key player in the evolving landscape of digital marketing.

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