Omusubi Gonbei

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370 Lexington Ave
New York, NY 10017

Omusubi Gonbei is a New York-based company that aims to promote Japanese food culture and support sustainable agriculture by expanding rice consumption. Their signature product, Omusubi, is a savory rice ball wrapped in Nori seaweed, offering a convenient and nutritious snack or meal option that reflects the simplicity and comfort of traditional Japanese cuisine.

With a mission to increase rice consumption and maintain rice fields, Omusubi Gonbei strives to create a sustainable agricultural management system while offering a range of authentic and creative flavors. Their Omusubi is not only rich in nutrition but also gluten-free and vegan-friendly, making it a versatile choice for individuals with various dietary preferences.

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4.5

(243)

Photo of Kelsey Z.
Kelsey Z.
1/20/2026

Go-to lunch spot! Such affordable and freshly packed onigiri. You can't go wrong with any of the options. My top so far are the salmon onigiri and karaage onigiri. I also feel like they pack it...

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adela
1/18/2026

full review: https://www.tiktok.com/t/ZThkYa6c7/ i got the spicy tuna, bomb (salmon, spicy tuna, & kombu), ume (pickled plum), curry brown rice, & nitamago (shoyu tamago aka "ramen"/soy sauce...

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Gloria L.
1/4/2026

I saw this place on instagram and of course, I had to try! There are soooo many rice balls to choose from, im sure you can find something you will like. I did come early, so the inventory was...

Photo of Michelle L.
Michelle L.
1/20/2026

The selection was amazing! We got a bunch of their items and they were all a hit. My favorite was probably the spam and egg rice ball. The curry brown rice ball was also flavorful. You can get...

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Ruwan J.
12/29/2025

((4.5 stars)) Omusubi Gonbei is a small food counter located inside Katagiri Japanese Grocery, by the entrance. there are a variety of omusibi (also known as onigiri), which are rice balls with a...

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