Rita's Italian Ice & Frozen Custard

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4 South St Spc 206
New York, NY 10004
Rita's Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation, currently operating in 31 states with over 600 shops. Our popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily, Frozen Custard, Milkshakes, Sundaes, CustardCookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations.

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Reviews

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3.010 reviews
Photo of Kevin B.
Kevin B.
8/25/2025

Not my first time here. Rita's really have some of the best Italian frozen yogurt. We stopped here for some cool off drinks, and we enjoyed it. The custard ones are really sweet. Some have...

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Melisa M.
7/20/2025

I came here for the custard but was disappointed in the prices which were expensive for a cup of custard it was $7.80 for a large! It was yummy and I got both vanilla and chocolate. Toppings were...

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Chris S.
3/20/2025

My icy was pretty sweet and full of flavor. You can definitely tell that they use real fruit in it. I also tried a sample of their root beer, which was very spicy. It definitely had hints of...

Tony J.
12/2/2025

Rita's Italian Ice offers refreshing flavors, creamy custard, and fun vibes -- absolutely worth every visit.

Andrew T.
12/1/2025

Rita's Italian Ice & Frozen Custard offers refreshing treats, friendly service, and a fun, family-friendly atmosphere.

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