Umbrella Hotel, Ascend Hotel Collection

Housed in a 19th-century brownstone, voco® The Franklin combines historic charm with modern glamour in the cultural heart of New York City. Nestled on a quiet, tree-lined street, our Upper East Side hotel offers a comfortably chic haven in Manhattan. Step outside to explore NYC attractions, including the Museum Mile, Guggenheim Museum, and Central Park. Discover designer stores and restaurants along glitzy Madison Avenue. Walk to the subway lines and ride the train just four stops to Yankee Stadium. Enjoy contemporary comfort and European style in our guest rooms with free Wi-Fi and flatscreen TVs. Choose from our cozy rooms; with one bed in 130 sq. ft., they're ideal for solo travelers. Corner queen rooms offer 150 sq. ft., while our spacious king studio rooms offer 220 sq. ft. We also have 220 sq. ft. rooms with two double beds if you're traveling with friends or family. These sophisticated NYC retreats feature crystal chandeliers, original art, and glass-enclosed showers.