Zebra Strategies

Zebra Strategies is a market research company based in New York, NY, specializing in qualitative and quantitative research to amplify the voices of marginalized and vulnerable populations. They collaborate with organizations like Vital Strategies to address challenges such as contact tracing during the COVID-19 pandemic, aiming to promote participation and trust among Black and Hispanic Latinx communities. Through online focus groups and testing of targeted ads, Zebra Strategies provides actionable insights and recommendations to shift the narrative from surveillance to empowerment, dispel myths, and emphasize the importance of contact tracing in saving lives.

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