National Berry Crops Initiative
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The National Berry Crops Initiative (NBCI), established in 2005, is a collaborative partnership comprising industry leaders, academic institutions, and government entities aimed at fostering the growth and sustainability of berry crop production in the United States. This initiative covers a variety of berry crops, including strawberries, brambles, raspberries, blackberries, blueberries, and cranberries.
NBCI focuses on leadership in public policy and the promotion of berry health benefits while encouraging collaboration among its supporters to enhance the berry industry. The organization also facilitates advisory committees to address priority issues and actively engages in research to raise awareness of the nutritional benefits of berries.
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