Center For Applied Research

LRA Worldwide specializes in operationalizing the brand, which means to turn brand promises and customer strategies into operational reality. A consulting and research company, LRA provides customer experience management. The company helps other companies and brands design and deliver customer experiences across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty and profitability. LRA s suite of services include standards and practices development, training and workplace learning, customer and employee research and quality assurance. The company has experience in the automotive, financial services, health care, hospitality, leisure and real estate, retail, consumer goods and services, sports and entertainment and travel and transportation industries.