Decisionpro
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DecisionPro Inc., based in State College, PA, specializes in marketing engineering solutions, offering a range of software tools designed to facilitate advanced analytics in marketing strategies. Their offerings include models for Bass forecasting, conjoint analysis, customer lifetime value, and more, aimed at enhancing decision-making for business users and academic professionals alike.
In addition to software solutions, DecisionPro provides a variety of educational resources, including textbooks, instructor materials, and training packages, to support both instructors and students in the field of marketing engineering. With a commitment to innovation, the company continues to evolve its technology, transitioning from the Marketing Engineering for Excel to a new online marketing analytics platform.
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