Welcome Wagon

Drop by for a firsthand look at our Distillery where one of our guides will accompany you on a tour and tell you the complete story of our whiskey. And you'll probably hear an interesting story or two about Mr. Jack as well. We hope to see you around Lynchburg sometime soon. The town of Lynchburg is the seat of Moore County, one of the smallest counties in Tennessee. Even though it's home to the Distillery, it's a dry county and has been ever since Prohibition. And while the distillery may be the main attraction here, you don't want to miss other local favorites like browsing the White Rabbit Bottle Shop for a commemorative bottle, lunch at Miss Mary Bobo's Boarding House and a trip to the Lynchburg Hardware & General Store. If you want to explore all the sights in Lynchburg, take your time. There's plenty to see.

The Lynchburg Welcome Center is located on the beautiful Jack Daniel Distillery campus and operates as a regional welcome center managed by the South Central Tennessee Tourism Association and Experience Tennessee.