Applied Behaviorial Sciences Marketing
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Applied Behavioral Sciences Marketing L.L.C. is a Dallas-based management consulting firm that specializes in creating marketing strategies grounded in a scientific understanding of the brain's information processing and decision-making. Their proprietary Whole Brain Marketing model focuses on the emotional and unconscious drivers of consumer motivation to craft effective marketing messages and game plans.
Led by Managing Director John P. Fullingim, the firm has a diverse client portfolio that includes notable companies such as Verizon, Aetna, Pandora, Procter & Gamble, and Samsung. Since its founding in 1988, Applied Behavioral Sciences Marketing has been dedicated to solving complex marketing challenges through innovative approaches rooted in behavioral science.
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